Vacuum Geek » Miele

Apr 15, 2011

Miele Celebrates Earth Day And Ecological Responsibility With S5 Earth® Vacuum

Miele, the world’s largest family-owned appliance company recognized for its longstanding sustainable production processes and incredible product lifespan, debuts its latest model in the S5 series – appropriately named Earth®, just in time to celebrate Earth Day. Simultaneously, Miele announces a new color for the Earth® vacuum, Steel Blue Metallic. This canister vacuum boasts some of the most energy-saving and ecologically-conscience advancements the global floor care industry has to offer. Featuring an AutoEco™ setting that automatically detects flooring surfaces; the Earth® vacuum adjusts power output for optimal cleaning performance and energy efficiency.

Miele S5481 Earth

Miele S5481 Earth

The Miele Earth® vacuum respects our precious planet from the first step of the manufacturing process through the duration of its life. Manufacturing methods and attention to detail ensure that each Miele vacuum leaving the factory has been tested to last 20 years, based on an average use of 45 minutes per week at maximum output. Only virgin, high-quality polymers are used to make Miele vacuum cleaners and are marked for easy recycling. Due to a highly advanced injection molding process, there is minimal scrap in production from the punching processes, therefore significantly reducing waste. The packaging for the S5 series vacuum cleaners comprises more than 80% recycled paper and is specially designed to keep the vacuum safe during transport, while remaining true to Miele's environmental protection standards.

Miele’s S5 Earth® vacuum has been proven cleaner for indoor air as all fine dust and allergens are trapped in its unique Sealed System™ featuring a certified HEPA filter and unique AirClean FilterBag. Miele’s revolutionary FilterBag consists of multi-ply, random-spun filter material and protective netting to reinforce the outer layer in order to ensure that dust and debris stays in the bag. Inside the AirClean FilterBag, air guides distribute dust evenly, achieving a 25% longer life cycle without compromising performance. A downstream HEPA filter then captures even the tiniest of particles, retaining lung damaging particles inside the vacuum.

Miele’s S5 Earth® vacuum has been proven cleaner for indoor air as all fine dust and allergens are trapped in its unique Sealed System™ featuring a certified HEPA filter and unique AirClean FilterBag.

“Protecting our planet by truly doing what’s right to safeguard our environment is of the utmost importance at Miele and has been for more than a century,” explains Paul McCormack, spokesperson for Miele. “As a global leader in the household appliance industry, we’ve been consistent in demonstrating our commitment to reducing energy consumption by offering products that are thoughtfully-designed and adhere to the strictest environmental guidelines. The new S5 Earth metaphorically represents this Miele family tradition while keeping the indoor air and environment cleaner and safer for our clients.”

Furthermore, Miele’s entire line of vacuum cleaners has earned the coveted Good Housekeeping Seal upon review by the Good Housekeeping Research Institute.

What Makes the Miele S5 Earth® Vacuum Unique?

  • Miele’s ultra-quiet Vortex Motor System™ delivers powerful suction and airflow and is tested to last 20 years.
  • AutoEco™ intelligence automatically detects flooring surfaces and adjusts power output for optimal cleaning performance and energy efficiency.
  • Electronic variable suction control via convenient plus and minus (+ / -) step-on button controls. Controls range infinitely, from 300 Watts to 1200 Watts.
  • The Active HEPA (High-Efficiency Particulate Air) filter not only captures and retains tiny, lung-damaging particles (including dust mite feces and pollen); it also uses activated charcoal which isused to absorb odors.
  • Miele’s exclusive combination of a Sealed System™ using the very best raw materials, electrostatically charged AirClean FilterBags and a selection of high-quality filter cartridges, including certified HEPA filter, provide the essential formula for this success.Features an impressive 33-foot operating radius, dustbag change indicator, filter grill, filter indicator, overheating indicator lamp with safety shut-off and silence insulation.
The Miele S5481 Earth® vacuum retails for $1,065.

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