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May 4, 2011

Miele Presents "Midnight Purple" Color For S5 Capricorn Vacuum

Inspired by the mystic aura of deep sunsets and the Black Baccara rose, ‘Midnight Purple’ stands alone as a modern, yet sophisticated pearl finish for Miele’s flagship Capricorn vacuum. A member of the world-renowned award-winning S5 Canister vacuum series, the new ‘Midnight Purple’ Capricorn couples outstanding performance with great style. For those already familiar or just discovering the quality and performance of the Capricorn canister vacuum, this new pearl finish brings a little finesse to their floor care.

“Our product development teams in Germany are constantly setting the standard for floor care,” said Paul McCormack, spokesperson for Miele. “The ‘Midnight Purple’ pearl finish is no exception to our Immer Besser approach. Not only are we setting the trend, we’re making it forever better, stylish and chic.”

Miele S5 Capricorn

Miele S5 Capricorn

Keeping with upcoming trends of matte surfaces and color inspiration from natural, Earth-born elements, ‘Midnight Purple’ emerges as a winner. It’s a noble color, yet fresh and full of personality; a perfect match for the Miele Capricorn canister vacuum.

About the Capricorn

Equipped with Miele’s exclusive 12-stage Air Clean™ filtration system, which combines electrostatically charged FilterBags with advanced high-quality filters, the Capricorn lifts dirt, pet hair and allergens from smooth and carpeted surfaces with ease. Bringing high efficiency and effective air cleaning, the new ergonomically designed comfort handle actually makes vacuuming enjoyable.

For those already familiar or just discovering the quality and performance of the Capricorn canister vacuum, this new pearl finish brings a little finesse to their floor care.

Powered by a 1200-watt Miele-made Vortex Motor™ and complete with 6 power settings. All of the controls on the Capricorn are located on the handle, allowing the user comfort and effortless results. Another key feature is the convenient park system. When taking short breaks, the wand and floor tool can be inserted into the park system on the back of the canister and the vacuum automatically shuts off. This eliminates the potential for damage to walls or furniture. As normally, wand systems would need to be rested against a wall when answering the phone or door while vacuuming.

To make life Immer Besser, Miele designed the Capricorn with a neatly integrated storage compartment. Always taking the Forever Better approach, now those accessories will never go missing again. The Capricorn is available with a number of accessories including a crevice nozzle for hard to reach corners, an upholstery tool for crumbs on the sofa and a dusting brush for corner cobwebs.

The Capricorn is available with a standard SEB217 Powerbrush, retailing for $1,210; or for those seeking the ultimate floor care experience, Miele recommends the SEB236 Powerbrush option, designed for plusher piles and is complete with a headlight retails for $1,320.

Each Miele vacuum is tested for endurance in custom-built laboratories. Rigorous tests are performed to ensure the stresses put on the Capricorn in the household will never be too much for it to handle. Now, the performance of the Capricorn is paired with the elegance of a ‘Midnight Purple’ pearl finish.

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